The short version: local SEO isn't an extra monthly service with us. It's how every Zenlio Local website is built, from £1,250 plus £79 a month. If you want someone pushing it every month, that's what Professional and Growth are for.
What local SEO actually involves
Strip away the jargon and it's simple. Google needs to know what you do, where you do it, and that you're a real business people trust. Here's how we cover each part.
A page for every service
Rewires, EICRs, boiler swaps, whatever you do. Each one gets its own page, written for the way people actually search for it.
A page for every area you cover
The towns you actually work in, each with its own page. Not a list of place names in the footer.
Schema and meta tags
The behind-the-scenes labels that tell Google your services, your areas, your hours and your reviews. Built in from day one, no plugins.
Google Business Profile
The map listing that shows up before most websites. Set up or sorted out for £100, or included in Growth. More on that here.
Directory listings
Your name, address and number matched across 10+ trusted directories, so Google can see you're a real, established business.
Fast on a phone
Most local searches happen on a phone, often on a job. Our sites are plain, quick HTML, with no page builder slowing them down.
How Google decides who shows up
Google says its local results come down to three things: relevance, distance and prominence (Google's own explanation is here).
You can't change distance. Relevance is about whether your website and profile clearly say you do the thing someone searched for, in the place they searched. Prominence is how well known and trusted you look: reviews, directory listings, other sites mentioning you. A good local SEO setup works on the two you can change, and that's most of what a properly built website does.
It's also why we think “local SEO” is often the wrong question. The better question is whether someone who finds you trusts you enough to ring.
What's included in each plan
| Starter | Professional | Growth | |
|---|---|---|---|
| Price | £1,250 + £79/month | £2,500 + £129/month | £3,950 + £199/month |
| Service and area pages | 5 to 6 of each | All of them | All of them |
| Schema and meta tags | Yes | Full schema suite | Full schema suite |
| New blog posts | No | 2 a month | 4 a month |
| Google Business Profile setup | £250 add-on | £250 add-on | Included |
| Directory listings (10+) | No | No | Included, and monitored |
| Reporting | No | Monthly report | Monthly report, competitor monitoring and recommendations |
No VAT on top. Three-month minimum, then 30 days' notice. Every price we charge is on the pricing page.
What we won't promise
A number one ranking. Nobody controls Google, and anyone who guarantees a position is either guessing or about to sell you something you didn't need.
Overnight results. Expect weeks for the first enquiries and months for rankings to settle. We'll show you what's moving in the meantime.
That a website fixes everything. If your reviews are thin or your Google profile is suspended, a new site won't paper over it. We'll tell you before you spend anything.
Worth reading first
Areas we cover most: Hampshire, Berkshire and Surrey, including Basingstoke, Fleet, Farnborough, Reading and Camberley.
Common questions
How long does local SEO take to work?
Your site goes live within 10 working days and Google usually starts indexing it within days. Most clients see their first enquiries from the site within four to eight weeks, and rankings build steadily over three to six months. Busy trades in big towns take longer than quiet ones in small towns.
Do you sell local SEO on its own?
No. It's built into every Zenlio Local website, because the site is where most of the work happens. If you're keeping your current site, start with the £395 audit and we'll tell you what to fix. If you're on WordPress, the Plus care plan includes a quarterly speed and SEO check with the fixes done.
Do I need a page for every town I cover?
For the main towns, yes, and each one written properly. A page that's just your homepage with the town name swapped in doesn't help anyone, and Google has got good at spotting them.
Do I need a blog?
It helps, because every useful article is another way to be found and another reason to trust you. You don't have to write it. Professional includes two new posts a month and Growth includes four.
I work from home. Can I still show up locally?
Yes. Your Google Business Profile is set up as a service-area business, so your home address stays private, and your area pages do the job a shop front would.
Want to know where you stand?
Book a free call and we'll tell you honestly, or get the full picture written up in a £395 audit.
Book a free 30-minute callGet the £395 audit