Emma is a former teacher who has walked dogs professionally for four years. She works on her own. She collects dogs from home in her van, takes them out for an hour in the countryside in a small group of dogs that get on, sends photos from the walk and drops them home tired. She grooms too, mostly at her home in Fleet. The site's job was to make her easy to find for owners in the towns around her, and to answer the questions they'd otherwise have to message her about.
A page for every town she covers
Emma walks dogs in Hook, Hartley Wintney, Elvetham, Camberley, Crookham, Winchfield, Yateley, Farnborough, Aldershot, Odiham, North Warnborough and Farnham. Each one has its own page, written for that town rather than copied twelve times with the name swapped: where it sits, how pickup works, questions owners there ask, and its own schema. Where Emma had a photo from a walk in that town, it's on that page.
Reviews, word for word
Emma had twenty-two recommendations from clients. They're all on the site, unedited, each with a photo of the dog it's about. The grooming page leads with the review that talks about grooming. The group walks page leads with one about pickup and drop-off. A review does more work next to the thing it's praising.
The admin, sorted
New clients need a walking agreement, a registration form for each dog, and a consent form for grooming. We turned all three into fillable PDFs, so an owner can complete them on a phone and email them back before the meet and greet. The registration form asks what a walker needs to know up front: bite history, escape risk, permission to travel in the van, and key safe details.
Built to be found
Six guides answer what owners look up before they book: what a dog walker costs in Fleet, what happens at a meet and greet, whether a dog suits group walks, how often to get a dog groomed, winter mud and coat care, and what to look for in a walker. Every page sits in one linked schema graph, there's an llms.txt for AI search, a privacy page with cookie consent, and analytics so we can see what visitors actually do.
Where it sits now
The site is live at doggypawsonpatrol.com. It's early days, so there are no traffic or enquiry figures to quote yet, and we're not going to make any up. When there are real numbers, they'll go here.